Dead Ends in Job Market Lead Many to Create Their Own

It’s no secret that the suffering economy has had a deafening effect on the job market. Many who once felt secure with their jobs have been left unemployed or with less than half the benefits they once received, and recent graduates and college students are realizing now more than ever just how difficult it is to obtain a full-time job or start a career after graduation.

The amount of available jobs is shrinking, but the number of people qualified to get said jobs is growing. Though analysts predict that job openings will increase in 2011, the job market will remain competitive and futures will remain uncertain.

Instead of sitting around and waiting for the perfect (or any) job to come along, many young people are taking their fate into their own hands and starting  their own businesses, websites and companies. Since “going to college” these days does not necessarily gaurentee a job, entrepreneurship can be considered a career path.

Take Mark Zuckerberg, for example: He created the social networking site Facebook while attending Harvard. Today, he’s a billionaire and was featured as Person of the Year for 2010 in TIME magazine. He even had a movie made about him–The Social Network–which I highly recommend seeing.

This blog will attempt to capture and feature other young entrepreneurs (like Zuckerberg, but perhaps not nearly as famous) and the businesses they create, as well as follow the success (or downfall) of their businesses.

Whether they are creating an innovative digital magazine specfically for college women, such as HerCampus‘ Stephanie Kaplan, Annie Wang and Windsor Hanger did, or furthering their love for wine by establishing a company devoted to educating Millenials about the different forms of the drink, like Tyler Balliet and Morgan First of Second Glass, these young entrepreneurs are entering markets previously unexplored, and getting others excited about them.

According to an article from the New York Times, entreprenuialism is easier now more than ever:

“Thanks to the Internet, there are fewer upfront costs. A business owner can build a website, host conference calls, create slide presentations online through a browser, and host live meetings and web seminars — all on a shoestring.”


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