On April 6, I attended DemoCamp Boston at the Hult International Business School in Cambridge, Mass.
The event consisted of seven presentations of startup companies, as well as a kick-off speech by successful entrepreneur and president of Harkador Partners Brad Harkavy on “10 Things Entrepreneurs Should Know.”
What should entrepreneurs know, you may ask?
According to Harkavy:
- You are not the only one with your idea
- Timing is everything
- Secrecy rarely helps
- Your company will survive one or two direct hits
- Understand your market size (TAM)
- Media coverage is really fun, but also a huge distraction.
- Your business plan will change
- Patents are a marketing tool
- First to market is not enough
- More Oxygen in startup offices (a personal belief of Harkavy)
Representatives from startups peerTransfer, Rate It Green, InstantNightlife, DailyFeats, Innovation Nights, Embed.ly and Vizibility all had five minutes to present their venture, business plan and main goals and then had the chance to receive five minutes of feedback from the audience. After advice, critiques and ideas were exchanges, participants and audience members had the chance to stay, eat, drink and network with one another (which nearly everyone took advantage of).
The most interesting startup presented (in my opinion) was Vizibility, a company that uses SEO to enhance your visibility through Google searches. As a junior in college getting ready to apply to full-time jobs next May, I think this way of curating a top five list of Google links for myself would be a great way to help our future employers, as well as weed out any “bad” or “unhelpful” links individuals may get when they Google my name.